Matt Hubing’s Portfolio
The segment marketing team needed a microsite to help showcase the 2010 series of thought leadership webinars from Clark Consulting. The microsite provided information about the webinar topics, the speakers, times, and captured online registrations. The site also housed videos, audio, and other supporting materials following each webinar.
The president of Clark Consulting wanted a forum for direct and transparent communication between himself and employees. I worked closely with the editorial team to transform live Q&A sessions into a chat-like architecture. Photos from the live sessions were combined with employees’ photos, names, departments, and locations to humanize the conversation and fit the casual tone. The result was a quarterly newsletter that averaged a 90% open rate within the first 3 hours. The editorial director described it as one of the most effective employee communication channels he’d ever seen, which “captured the essence of our president’s personality and the culture of the company”.
project planning, design development, HTML
The objectives of this redesign were to seperate Interstate’s corporate information from the ecommerce website and improve the the ease of editing/updating the content. The web team was given a (3rd party) design theme and a one-month deadline. I led the planning and production of the website, building an easily-manageable template system. The old site’s table-based layout and inline styles were replaced with web standards code ready for search engine optimization.
Rausch Construction Company needed a website redesign incorporating their new identity and construction projects. I helped them design and develop a website that allows them to update and manage their own content using the MODx CMS.
Hecho Latino, a clothing company celebrating the latino culture, needed an ecommerce website to launch their new D‘Hechos line of shirts and help tell their story. I helped develop the brand and skin a customized Zencart CMS for the developer.
branding, graphic design, XHTML, CSS
I took over this project from another designer after many of the design decisions were approved. There were many challenges I had to work around, especially the decision to use Flash and the absence of a database. Still, I was able to organize the massive amount of content, produce the graphics (over 1300 images), manage the development, and deliver the project within a tight deadline.
graphic design, production, organization
Margaret asked me to design her senior violin recital poster. Inspiration came from a glass violin sculpture I saw in Chicago. I used the artist’s oils tool in Corel Painter to color the violin. The simple elegance and vibrant colors stood out amongst the wall of University-made recital posters. The music and art faculty said it was the best recital poster they’ve seen in years.
graphic design, pre-press
This poster was made for a fictional robot exhibit at the Museum of Contemporary Art in Chicago. The robot model is fully posable and has incredible detail, especially in the hands. My intention was to show an artificial intelligence contemplating the “self” and the meaning of its existence. The environment was inspired by the last chapter of 2001: A Space Odyssey where the astronaut Bowman evolves beyond his physical body. This poster was given an award at Valparaiso University’s Brauer Museum during its exhibition. Built with Carrara 3D.
graphic design, 3D modeling
The objective for this project was to create a chair using Carrera 3D and design an advertisement for it. Standard lighting didn’t give the Eclipse Chair any emotional appeal, so I created a companion lamp and used it as the primary light source. I added other details like the serving tray and the olive/swizzle stick in the martini.
graphic design, 3D modeling, copywriting
This project began after studying eight visual strategies employed by René Magritte: isolation, modification, hybridization, change in scale, accidental encounters, double image, paradox, and conceptual bipolarity. These strategies construct meaning by creating new and unexpected associations. The same techniques used by surrealists painters can be found in many of the advertisements you see today.
graphic design, copywriting
The Face-A-Day project was designed to be a creative warm-up exercise. Each day at the beginning of class, I spent 15 to 20 minutes drawing a face using type. I used one typeface for each face to explore the type forms. The characters were resized, stretched, or skewed, but never broken up. I restrained myself from using the same characters over and over (it’s easier to draw with O’s or L’s compared to a R, @, or %). The caricature of Hunter S. Thompson (bottom left) was created the day he died.
*Work was done while employed at Interstate Batteries. All logos, trademarks, and design remain the property of Interstate Battery System of America. Used with permission.
*Work was done while employed at Zahra Design Group. All logos, trademarks, and design remain the property of their respective owners.